Strategic Nielsen Catalina Solutions

Nielsen Catalina Solutions

Nielsen Catalina Solutions’ mission is to help marketers and media companies measure and improve advertising performance by accurately linking what consumers watch, see, or hear (whether on television, the web, in print, or on the radio) with what they buy. A joint venture of Nielsen and Catalina, we provide the gold standard in marketing performance analytics.

Through unique sets of “big data” from our two parent companies, we are able to target and measure advertising based on what matters most for CPG companies: actual offline sales. Our holistic "end to end" offerings guide marketers and media companies in reaching the most valuable prospects and audiences on television, online, mobile, radio, and print.

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