Rentrak (NASDAQ: RENT) is the entertainment industry’s premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere the consumer is watching.
For more than 30 years, entertainment professionals from across the globe have relied on Rentrak's revolutionary products and services to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video.
Decades of experience transforming unprecedented amounts of data into usable information, has solidified Rentrak’s position in the center of the media and entertainment marketplace. Rentrak is proud to offer our clients and partners the most granular and precise measurement of movie and television content intelligence available. With the ability to overlay segmentation and advertiser databases across all digital media distribution platforms, our technology is helping to change the conversation between advertising buyers and sellers to assist them in sending targeted messages to consumers and ultimately compete more effectively. As the media and entertainment advertising sectors continue to evolve, Rentrak remains the leading source for knowing – every day, every minute, every second – who is going to the movies and who is watching TV, everywhere.