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Millennial Media Announces Global Expansion
Leading Mobile Advertising Network to Expand Across EMEA
BALTIMORE, MD, March 11, 2008 – Millennial Media, the leading cross-platform mobile advertising company, today announced it is expanding its operations on a global basis in response to growing international demand for its advertising services and solutions. Millennial Media’s industry-leading mobile advertising networks currently reach millions of mobile users throughout Europe, the Middle East and Africa (EMEA).
By extending its mobile coverage internationally, Millennial Media deepens its commitment and support to its many advertiser and publisher clients worldwide. Quality publishers such as MySpace Mobile Europe, Dictionary.com and Zannel have already engaged with Millennial Media’s market leading services to effectively promote and monetize their advertising inventory throughout Europe and other progressive regions throughout the world. Services offered by Millennial Media include its premium and performance-based mobile ad networks, MBrand and Decktrade™, and its mobile rich-media mobile engagement platform, Motion.
“There is tremendous growth opportunity for mobile advertising on a global basis, as evidenced by a rich and active mobile direct marketing industry as well as surging demand from top brand advertisers,” said Paul Palmieri, president and CEO of Millennial Media. “Millennial Media has been trailblazing the mobile advertising space in the U.S. since our inception almost two years ago, and we are well-positioned to seize the opportunity internationally. The mobile device and the mobile web are powerful vehicles that are increasingly being used by marketers around the world in order to extend their brand and engage today’s savvy consumer and it’s a natural progression to take our industry-leading networks and solutions global.”
About Millennial Media
Millennial Media is the industry's leading mobile media networks company – leveraging its quality advertising networks and extensive reach of the lucrative “millennial” audience to define the mobile advertising industry. With Millennial Motion rich media for engaging user experiences, the MBrand network for targeted audiences across premium content and Decktrade™ for performance-driven campaigns, Millennial Media has the solution designed to meet any advertising need. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, please visit www.millennialmedia.com.