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Millennial Media Unveils Super Premium Rich Media and Performance-Based Mobile Advertising
Orlando, FL / Baltimore, MD. (March 25, 2007) — Millennial
Media, the cross-platform mobile advertising company, today unveiled
new super premium and value offerings to its slate of mobile advertising
services. Millennial Motion, a technology for delivering
rich media mobile campaigns, will build brand engagement in new ways
on mobile phones. Decktrade, a new marketplace for advertisers
and publishers, is a performance-based auction service that will meet
the immediate advertising goals of mobile content providers and direct
marketers while creating incremental revenue for publishers.
These new networks complement the company’s successful core offering, the
Millennial Marketplace, which is a premium mobile-only ad network that operates
in both the on- and off-deck markets. Millennial Marketplace includes publishers
such as WeatherBug, Jumbuck, 4INFO, Cellufun, and ZooVision, as well as premium
advertisers such as EA Mobile.
Millennial Media brings these new services to market to achieve a diverse array
of advertiser objectives, including awareness, brand engagement, and customer
acquisition. Mobile publishers can leverage each of the company’s
services to monetize their ad inventory and better segment their offerings.
Millennial Motion is a combination of technology and services that enables agencies
and advertisers to create and deploy rich media campaigns on mobile devices through
the Millennial Marketplace. Brands can now create engaging user experiences
for consumers that combine animation, audio, video, deep interactivity, and product
experience.
Millennial Motion features include:
- Engaging brand-building content
- Ad units and mobile destination pages with sight, sound, and motion
- Complex user interactivity
- Use of existing creative authoring tools
- Immediate conversion of existing rich assets to be “mobile-ready”
Decktrade is a self-service marketplace for mobile advertisers and publishers. The service includes unique features, such as registry management for complete targeting control, and debuts with high-end campaigns from Jamba, GoTV Networks, and Thumbplay.
Decktrade features include:
- Self-service marketplace that allows for rapid deployment of campaigns and inventory
- Advanced features that promote mobile merchandising and discovery
- Performance-based cost-per-click pricing
- Competitive auction bid system for advertiser pricing control
- Powerful marketing tools
- Publisher ad approvals to manage user experience
- Attractive option for incremental publisher ad revenue
“Decktrade promises to help us reach our target audience in
a meaningful way,” said David Bluhm, CEO of GoTV Networks. “We’ll
be able to reach mobile users with messages about our content. Enabling
mobile users to immediately purchase content is a key to GoTV’s
consumer marketing effort.”
“Millennial Media’s goal is to grow the entire mobile advertising
marketplace. The best way to achieve this growth is with an easy to understand
suite of products and services that meet the needs of the different kinds of
marketers who are looking to unleash the power of the medium,” said Paul
Palmieri, CEO of Millennial Media. ”With the launch of Millennial Motion
and Decktrade, Millennial Media now offers the most robust and comprehensive
cross-platform mobile advertising products and services available to meet the
needs of all advertisers and publishers.”
About Millennial Media
Millennial Media (www.millennialmedia.com) is a mobile advertising
company that effectively delivers the greatest reach to advertisers,
mobile ad revenue to publishers and incremental revenue to mobile operators.
The company provides technology and services that optimize ads to mobile
devices and manages the entire ad cycle. A privately-held company,
Millennial Media is based in Baltimore, Maryland.