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Millennial Media, Industry's Fastest-Growing Mobile Ad Networks Company, Continues Market-Leading Momentum, Endorses Open Approach
Industry-leading ad networks operator crosses 2.5 billion impressions globally in May with 1.94 billion impressions in the US alone, reaching nearly half of all US mobile Internet users on devices from mobile phones to iPhones to PSPs
BALTIMORE, MD, June 19, 2008 – Millennial Media today celebrates its market momentum by announcing several new partnerships and releasing its market-leading impression numbers.
Millennial Media is proud to add TV Guide, The Boston Herald, Goal.com, GoTV’s video service and The Washington Times to its roster of the more than 1,200 sites participating in its ad networks. These networks include mobile services from top-tier online media properties and mobile media content properties, and quality ad placements both on and off carrier decks.
Millennial Media’s networks are comprised of over 1.94 billion US-specific monthly ad impressions, and with figures of over 18 million unique mobile users in May, the company reaches nearly half of the US Mobile Web universe. As the US market’s largest mobile advertising network, Millennial Media is committed to helping brands and publishers achieve all of their mobile advertising objectives with the most complete and flexible set of solutions for advertisers and the most complete and diverse monetization for publishers.
“We are delighted to serve our clients in reaching their mobile advertising goals,” said Paul Palmieri, president and CEO of Millennial Media. “We look forward to growing our reputation advantage in the marketplace by delivering innovative media solutions, superior service and market-leading insight.”
Commitment to an open market
Recognizing the need for the entire market to grow, Millennial Media is also announcing its support of an open approach to the advertising market. Open markets and connections between mobile ad servers will drive greater monetization for publishers and carriers. The company has already announced key server and network integrations and will look to help publishers adopt this inclusive approach moving forward.
About Millennial Media
Millennial Media is the industry's leading mobile media networks company – leveraging its quality advertising networks and extensive reach of the lucrative “millennial” audience to define the mobile advertising industry. With Millennial Motion rich media for engaging user experiences, the MBrand network for targeted audiences across premium content and Decktrade™ for performance-driven campaigns, Millennial Media has the solution designed to meet any advertising need. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, please visit www.millennialmedia.com.