Jonathan Ross confirmed to join Millennial Media on stage for its IAB Digital Upfronts 2015 programme
Millennial Media showcases new mobile video formats, with insights from brand and publisher partners as well as Mike McGee of visual effects innovator Framestore
London, U.K. (October 14, 2015) — Millennial Media, the leading independent mobile ad marketplace, today announced that it will be joined on stage at this year’s IAB Digital Upfronts by renowned British broadcaster Jonathan Ross, adding to an already packed programme on the subjects of mobile video and creativity. Taking place on Thursday 22nd October 2015 at the Ham Yard Hotel in Central London, from 8.30am-12.00pm, Millennial Media will also unveil its latest mobile video formats for advertisers to engage target audiences at scale.
As part of Millennial Media’s “What Is Creativity?” series in association with The Drum, Jonathan Ross will answer questions on the DNA of pure creativity and his own creative inspirations. In addition, Ross will share insights from his experiences in the world of TV and radio, cinema, and from his games developer business Hot Sauce Interactive, makers of Catcha Catcha Aliens!
The breakfast briefing event will also feature an appearance from Mike McGee, Co-Founder and Chief Creative Officer of Framestore – the Oscar-winning creative studio. McGee will join Millennial Media to discuss the impact of technology on creativity and Framestore’s business, as well as sharing highlights of Framestore's work, ranging from VR experiences, Gravity and the Harry Potter series, TV shows including Walking with Dinosaurs, and countless ground-breaking TV commercials.
Zac Pinkham, Millennial Media’s Managing Director for EMEA, commented, “We are hugely excited to confirm that we will be joined by Jonathan Ross at this year’s IAB Digital Upfronts. Already known across the industry as a showcase of UK digital advertising, we wanted to use Upfronts to preview the latest innovations in mobile video and inspire attendees with leaders from the worlds of different screens. With both Jonathan and Mike McGee on board, our audience is guaranteed to leave feeling just that.”
Also on stage at Millennial Media’s IAB Digital Upfronts will be representatives from publisher partners Dailymotion and Local World, taking part in a panel discussion on the future for premium mobile video advertising inventory.
To register your interest in attending Millennial Media’s IAB Digital Upfronts event, please RSVP here.
About Millennial Media
Millennial Media is the leading independent mobile ad marketplace, making mobile advertising simple for the world’s top brands, app developers, and mobile web publishers. Millennial Media's unique data and technology assets enable its advertising clients to connect with their target audiences at scale. Millennial Media also drives monetization for its publisher and developer partners by connecting them to networks, advertisers, and a real-time bidding, or RTB, exchange. For more information, visit www.millennialmedia.com.
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Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.