Millennial Media Releases mmSDK 6.0 with New Video, Native Ad Formats
Company’s Most Comprehensive Software Development Kit Includes
Mediation, New Formats
Millennial Media recruits Andrew Moore to lead Platform business in EMEA
Digital advertising leader joins business to accelerate programmatic platform and publisher capabilities in key markets
“What’s My Worth? £7 / €9 / $11 per Minute,” Consumers Tell Advertisers in New Mobile Advertising Research
Mobile consumers have told advertisers what they believe they are worth.
Former Nexage CEO Ernie Cormier Joins Millennial Media as Chief Operating Officer
Industry Veteran Brings Wealth of Programmatic Expertise to
Leading Independent Mobile Ad Marketplace
Millennial Media Introduces 100 per cent Viewability Guarantee
Mobile ad marketplace Millennial Media introduces a 100 per cent viewability guarantee for in-app mobile ad campaigns.
Using MRCs Guidelines Millennial Media Tackles Viewability
As consumers shift from desktops to smartphones, advertisers want to make sure promos shift with them. To that end, the Media Ratings Council recently released its first guidelines for maximizing mobile viewability. And now Millennial Media is adopting standards that go even further.
Millennial Media Guarantees 100% In-App Mobile Ad Viewability
Millennial Media and Integral Ad Science Partner for First Mobile In-App Viewability Guarantee
Millennial Media Reports First Quarter 2015 Financial Results
First Quarter Revenue $63.2 million on Gross Billings of $75.4 million
Q&A: Millennial Media’s Zac Pinkham on Mobile Advertising, Video and Performance
Zac Pinkham, managing director EMEA at Millennial Media, spoke to PerformanceIN to reveal the key insights from the S.M.A.R.T Year in Review report, including how advertisers are taking advantage of mobile video advertising.
European Weekly Roundup
ExchangeWire rounds up some of the biggest developments in the ad tech space including Millennial Media's partnership with AudienceScience.
AudienceScience Selects Millennial Media as Mobile Exchange Partner
Provides Global Brands with Access to Millennial Media’s Premium Programmatic Inventory
Ask The Experts
Zac Pinkham, Managing Director, EMEA, at Millennial Media, considers how brands can leverage tablets for advertising and engaging with users.