Press Releases & Events

Press Releases, News & Events

Current Happenings Around the World

Press Release


Millennial Media Reports Second Quarter 2015 Financial Results

Second Quarter Revenue $65.8 million on Gross Billings of $80.9 million



6 Strategies for Growing a Business Using App Analytics

Street Fight Magazine
Millennial Media's Lewis Rothkopf and other industry insiders offer insight on how marketers should use app analytics to measure the value of their mobile properties and ultimately generate a positive ROI. Here’s what they said.



Game-Changer? SDK for Mobile Video and Native Ad Units

Website Magazine
Millennial Media has long been a top mobile ad marketplace helping brands serve display ads on mobile devices, but now it is making it even easier for mobile publishers and developers to deliver mobile video and native ad units thanks to its updated mobile app Software Development Kit (SDK).



Millennial Media’s New SDK Promises New Video and Native Ad Formats

Marketing Tech
Millennial Media's new SDK offers monetization and video ad formats.



Talking About the Big Issues: Brand Safety

Mobile Marketing Magazine
Mobile Marketing Magazine tackles the topic of brand safety with insight from Millennial Media and more.



Exclusive First Look: Millennial Media Releases mmSDK 6.0 with New Video and Native Ad Formats for Mobile Apps

Mobile Advertising Watch
Millennial Media has just launched mmSDK 6.0, news that's sure to reverberate. That’s because Millennial Media has one of the largest SDK footprints in the world, providing advertisers with access to data-rich, premium inventory at scale — and publishers access to significant monetization opportunities.



Millennial Upgrades SDK with Enhanced Video, Native and Calendar Features

Mobile Marketing Magazine
Independent mobile ad marketplace Millennial Media has released new mobile video and native ad units as part of its updated mobile app Software Development Kit (SDK) version 6.0, as well as new monetization capabilities for mobile publishers and developers.

Press Release


Millennial Media Releases mmSDK 6.0 with New Video, Native Ad Formats

Company’s Most Comprehensive Software Development Kit Includes Mediation, New Formats



The Business Skills App Developers Need Now

App Developer Association's Millennial Media, OpenX, and more walk through idea generation, feature selection and monetization.



How Will Wearables Influence Mobile Advertising?

Marketing Tech
Millennial Media Managing Director, EMEA Zac Pinkham weighs-in on how wearables will affect the mobile ad market.



Talking About the Big Issues: Ad Fraud

Mobile Marketing Magazine
Mobile Marketing Magazine tackles the issue of Ad Fraud with commentary from industry execs, including Millennial Media's VP of Global Marketing & Communications Stephen Jenkins.



Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads

Marketing Land
A global mobile user study released in June by Millennial Media found that 79 percent of respondents “understood that adverts are shown to keep apps and content free and prefer this to having to pay for apps.”

Upcoming Events & Speaking

IAB Digital Britain Conference

September 2, 2015 / Manchester

Join us this year for insights into the digital journey, where our own Gavin Johnson will present research findings.

IAB Advanced Ad Ops Workshop

September 8, 2015 / London

We join IAB for their brand new workshop covering how to best manage your team and the future of ad operations.

ADTECH: Mobile

September 8, 2015 / Oslo, Norway

Join us as Andrew Moore is set to present on the growing mobile programmatic market in Europe.

Increase Your Wallet Share Webinar

September 15, 2015 / Webinar

Join us for the Increase Your Wallet Share with a Mobile Audience Extension Solution from Millennial Media webinar.

Digital Brand Masterclass

September 16, 2015 / Cologne, Germany

Join us as we speak on creating new business and keeping loyal customers across all touchpoints.

mMedia 101 : Getting Started in Mobile Advertising Webinar

September 16, 2015 / Webinar

Register to learn how easy it is to get your share of the 650 million global mobile users on our mobile ad platform.

Press Contact

Christina Feeney
Millennial Media

(617) 301-4181

Investor Relations Contact

Joe Wilkinson
Millennial Media 
(443) 681-6238

Want to Hear More?

Connect with our events team regarding speaking opportunities & what's next on our events calendar. 

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