Press Releases & Events

Press Releases, News & Events

Current Happenings Around the World

Press Release


AudienceScience Selects Millennial Media as Mobile Exchange Partner

Provides Global Brands with Access to Millennial Media’s Premium Programmatic Inventory



Ask The Experts

Zac Pinkham, Managing Director, EMEA, at Millennial Media, considers how brands can leverage tablets for advertising and engaging with users.

Press Release


Millennial Media Reports 2014 Fourth Quarter and Full Year Financial Results

Millennial Media's Fourth Quarter Revenue $86.4 Million



Keeping Up with Mobile: What to Watch Out for in 2015

Marketing Interactive
Millennial Media APAC Managing Director Robert Woolfrey offers predictions on the top mobile trends for the Asia-Pacific markets.



What Do Developers Want to See in 2015? Cross-Device Marketing, Programmatic, Tablet Apps

Mobile Marketing Watch
Millennial Media’s “State of the Apps 2015 Industry Snapshot,” a report that explores the future and current state of the app economy, makes it clear that developers and publishers aren't going to slow down in the New Year.



What Does the Three/O2 Deal Mean for the UK Mobile Industry? Mobile Experts Discuss

The Drum
Following an announcement that the owner of mobile network Three, Hutchison Whampoa, is in advanced talks with Telefónica to acquire O2 UK, The Drum caught up with mobile experts to establish what the deal, reportedly worth £10.25bn, means for the UK mobile industry. Millennial Media's Zac Pinkham is quoted.



Two-Thirds Of Mobile App Developers Sell Programmatically

Over two-thirds of mobile app developers (69%) make at least a portion of their inventory available for programmatic buying. Nearly half (46%) sell up to 50% of their inventory via programmatic, while 15% sell more than 75% of their impressions via automation.



35% of Game Devs Are Now Using Video Ads
Historically, many game developers have turned up their noses at the concept of in-game advertising. But as the paid game market has declined, and the F2P games market has got more competitive, attitudes are softening. This change is something that's been highlighted by Millennial Media, which has just announced its 2015 State of the Apps report.

Press Release


Monetization and Programmatic Among Top Priorities for Developers and Publishers in 2015

Millennial Media Reports on Developer and Publisher Goals in ‘State of the Apps’ Report



Google Glass Remains Useful for Marketers, but Not Without Consumer Acceptance

Marketing Week
Google Glass is still available for businesses to experiment, but without the acceptance of consumers is future is far from certain.



Forward Thinking: How Mobile is Defining the Digital Diary in 2015

Marketing Magazine
Consumers are driving unprecedented pace of change across all disciplines, but in mobile faster than most. How will the marketing themes of targeting, creativity, programmatic and measurement develop in 2015?



Marketers Seek Programmatic Understanding

'Mobile First: Programmatic Buying', from Millennial Media EMEA Managing Director Zac Pinkham was the fourth most-read programmatic article on Warc in 2014.

Upcoming Events & Speaking

App Developers Alliance Workshop

May 7, 2015 / San Francisco, CA

The ADA and Millennial Media want you to join this workshop on valuable strategies to increase your app's worth.

Digiday Programmatic Summit

May 13, 2015 / Austin, TX

Come and learn how buying and selling programmatically fits in to the changing marketplace of digital advertising.

Mobile Engage 2015 : The Connected Future

May 14, 2015 / London

A number of the UK's biggest brands and talents will be present for the 6th Annual IAB Mobile Engage conference.

Press Contact

Christina Feeney
Millennial Media

(617) 301-4181

Investor Relations Contact

Joe Wilkinson
Millennial Media 
(443) 681-6238

Want to Hear More?

Connect with our events team regarding speaking opportunities & what's next on our events calendar. 

Want to Learn More?

Read our blog for advice from the experts, original research, and more.