Press Releases & Events

Press Releases, News & Events

Current Happenings Around the World

News

8.4.15

6 Strategies for Growing a Business Using App Analytics

Street Fight Magazine
Millennial Media's Lewis Rothkopf and other industry insiders offer insight on how marketers should use app analytics to measure the value of their mobile properties and ultimately generate a positive ROI. Here’s what they said.

News

7.29.15

Game-Changer? SDK for Mobile Video and Native Ad Units

Website Magazine
Millennial Media has long been a top mobile ad marketplace helping brands serve display ads on mobile devices, but now it is making it even easier for mobile publishers and developers to deliver mobile video and native ad units thanks to its updated mobile app Software Development Kit (SDK).

News

7.24.15

Millennial Media’s New SDK Promises New Video and Native Ad Formats

Marketing Tech
Millennial Media's new SDK offers monetization and video ad formats.

News

7.24.15

Talking About the Big Issues: Brand Safety

Mobile Marketing Magazine
Mobile Marketing Magazine tackles the topic of brand safety with insight from Millennial Media and more.

News

7.22.15

Exclusive First Look: Millennial Media Releases mmSDK 6.0 with New Video and Native Ad Formats for Mobile Apps

Mobile Advertising Watch
Millennial Media has just launched mmSDK 6.0, news that's sure to reverberate. That’s because Millennial Media has one of the largest SDK footprints in the world, providing advertisers with access to data-rich, premium inventory at scale — and publishers access to significant monetization opportunities.

News

7.22.15

Millennial Upgrades SDK with Enhanced Video, Native and Calendar Features

Mobile Marketing Magazine
Independent mobile ad marketplace Millennial Media has released new mobile video and native ad units as part of its updated mobile app Software Development Kit (SDK) version 6.0, as well as new monetization capabilities for mobile publishers and developers.

Press Release

7.22.15

Millennial Media Releases mmSDK 6.0 with New Video, Native Ad Formats

Company’s Most Comprehensive Software Development Kit Includes Mediation, New Formats

News

7.20.15

The Business Skills App Developers Need Now

FierceDeveloper
App Developer Association's Millennial Media, OpenX, and more walk through idea generation, feature selection and monetization.

News

7.17.15

How Will Wearables Influence Mobile Advertising?

Marketing Tech
Millennial Media Managing Director, EMEA Zac Pinkham weighs-in on how wearables will affect the mobile ad market.

News

7.17.15

Talking About the Big Issues: Ad Fraud

Mobile Marketing Magazine
Mobile Marketing Magazine tackles the issue of Ad Fraud with commentary from industry execs, including Millennial Media's VP of Global Marketing & Communications Stephen Jenkins.

News

7.10.15

Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads

Marketing Land
A global mobile user study released in June by Millennial Media found that 79 percent of respondents “understood that adverts are shown to keep apps and content free and prefer this to having to pay for apps.”

News

7.6.15

Is Adland in a Rut When it Comes to Online Video?

Marketing Interactive
Millennial Media Managing Director, APAC Robert Woolfrey pens a state of the industry, noting that brands will need to seek a mobile partner who they can trust and which places an emphasis on transparency.

Upcoming Events & Speaking

212NYC Summer Beach Party

August 6, 2015 / Governors Island Beach Club

Join Millennial Media as we are set to sponsor the 7th Annual 212NYC Summer Beach Party.

Press Contact

Christina Feeney
Millennial Media
Email: press@millennialmedia.com

(617) 301-4181

Investor Relations Contact

Joe Wilkinson
Millennial Media 
Email: IR@millennialmedia.com
(443) 681-6238

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