AudienceScience Selects Millennial Media as Mobile Exchange Partner
Provides Global Brands with Access to Millennial Media’s Premium Programmatic Inventory
Ask The Experts
Zac Pinkham, Managing Director, EMEA, at Millennial Media, considers how brands can leverage tablets for advertising and engaging with users.
Millennial Media Reports 2014 Fourth Quarter and Full Year Financial Results
Millennial Media's Fourth Quarter Revenue $86.4 Million
Keeping Up with Mobile: What to Watch Out for in 2015
Millennial Media APAC Managing Director Robert Woolfrey offers predictions on the top mobile trends for the Asia-Pacific markets.
What Do Developers Want to See in 2015? Cross-Device Marketing, Programmatic, Tablet Apps
Mobile Marketing Watch
Millennial Media’s “State of the Apps 2015 Industry Snapshot,” a report that explores the future and current state of the app economy, makes it clear that developers and publishers aren't going to slow down in the New Year.
What Does the Three/O2 Deal Mean for the UK Mobile Industry? Mobile Experts Discuss
Following an announcement that the owner of mobile network Three, Hutchison Whampoa, is in advanced talks with Telefónica to acquire O2 UK, The Drum caught up with mobile experts to establish what the deal, reportedly worth £10.25bn, means for the UK mobile industry. Millennial Media's Zac Pinkham is quoted.
Two-Thirds Of Mobile App Developers Sell Programmatically
Over two-thirds of mobile app developers (69%) make at least a portion of their inventory available for programmatic buying. Nearly half (46%) sell up to 50% of their inventory via programmatic, while 15% sell more than 75% of their impressions via automation.
35% of Game Devs Are Now Using Video Ads
Historically, many game developers have turned up their noses at the concept of in-game advertising. But as the paid game market has declined, and the F2P games market has got more competitive, attitudes are softening. This change is something that's been highlighted by Millennial Media, which has just announced its 2015 State of the Apps report.
Monetization and Programmatic Among Top Priorities for Developers and Publishers in 2015
Millennial Media Reports on Developer and Publisher Goals in ‘State of the Apps’ Report
Google Glass Remains Useful for Marketers, but Not Without Consumer Acceptance
Google Glass is still available for businesses to experiment, but without the acceptance of consumers is future is far from certain.
Forward Thinking: How Mobile is Defining the Digital Diary in 2015
Consumers are driving unprecedented pace of change across all disciplines, but in mobile faster than most. How will the marketing themes of targeting, creativity, programmatic and measurement develop in 2015?
Marketers Seek Programmatic Understanding
'Mobile First: Programmatic Buying', from Millennial Media EMEA Managing Director Zac Pinkham was the fourth most-read programmatic article on Warc in 2014.