Beyond consistent messaging, there is also huge potential in cross-screen for better attribution. Imagine as an advertiser being able to report conversions from any screen, and tie them back to the first touch. Here’s a fitting example for the season, and The Drum!
Millennial Media Completes Acquisition of Nexage to Create the Leading Independent Mobile Marketplace
“Millennial plays a crucial role as a fair, independent and proactive network partner. Their technology is reliable and their account management team is incredibly focused on supporting our business needs...
IPG Mediabrands to Deploy Mobile Programmatic At Scale
Third Quarter Revenue $69.8 million