Presenting key trends in mobile advertising based on actual standalone campaign and platform data from Millennial Media. The Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)™ delivers regular insights on key trends in mobile advertising.
Iconic Spirit Brand, Malibu, Selects Havas Media and Millennial Media for the ‘Best Summer Ever’ Mobile Video Campaign
Media firsts for Malibu with Video TICKER and Video TOGGLE to Drive Engagement through Location and Social Competitions
Mobile Advertising Leader Strengthens Executive Team and Solidifies Operational Foundation
Leading Marketing Platform’s Expansive Customer-base Granted Access to Mobile-first Inventory