In The News
For the first quarter, Android won 52 percent of all impressions (the number of times a mobile ad is displayed), up from 49 percent in the year-ago quarter.
Devices running Google's (NASDAQ:GOOG) Android generated 52 percent of all mobile advertising impressions across the Millennial Media (NYSE:MM) network during the first quarter of 2013, jumping from 49 percent in the year-ago quarter.
Millennial Media Inc. has opened an office in Japan, where it looks to capture a bigger piece of Asia’s fast-growing mobile advertising market.
Mobile ad network Millennial Media on Monday announced expanding operations to Japan with the opening of a new office in Tokyo. Heading the office is John Greiner, previously president of MonkeyPaw Games, who has 18 years experience in the Japanese market.
Experimenting with various mobile advertising tactics has helped CPG marketers stand out among other industries. As consistent spenders in the mobile advertising space, Millennial Media reported that from 2011 to 2012, the consumer goods vertical grew 235% on its platform.
Harvester, one of the first UK companies to thoroughly embrace Apple’s new Passbook feature within iOS 6, has developed a voucher campaign to promote customer traffic.
Consumer goods advertisers primarily use mobile advertising for brand awareness rather than driving site traffic or increased footfall in-store, according to new research from Millennial Media.
The consumer packaged goods vertical continues to make a big impact in the mobile space, growing 245 percent year-over-year from 2011 to 2012, according to new research from Millennial Media.
Mobile ad network Millennial Media has announced the release of its new SDK for iOS and Android, which features a number of new features and improvements to make it easier for developers to monetise through advertising.
On Wednesday, Millennial Media released a major update to its SDK for both Android and iOS.