In The News
Increasing the Efficacy of Mobile Ad Campaigns
Different product categories are finding unique ways to make mobile work for their industry. Travel marketers need to learn that mobile is extremely versatile as an advertising channel, and there are multiple ways to approach the space.
Pandora Jewelry Bets on Mobile During TV Breaks
Jewelry maker Pandora wasn’t crazy about the idea of shelling out millions of dollars for a TV spot during the Super Bowl. So it turned to mobile, betting that it would be a great way to reach men glued to their phones during the game’s commercial breaks.
Guinness Mobile Activity to Build Largest-Ever St Patrick's Day
Guinness is marking the countdown to St Patrick’s Day by stepping up its mobile activity, including a video campaign, and giving a away 10,000 pints of the drink via Vouchercloud.
24% of Advertising Campaigns Include Mobile Video: Millennial Media
New research from Millennial Media points to the growing need to include more engaging features including mobile video, click-to-call and click-to-download in mobile advertising.
Millennial Media Report Wraps Up the Mobile Marketing Year
It was a good year for mobile marketing, maybe the first where marketers of every size felt comfortable taking a run at it.
MWC 2012: Millennial Media launches self-service ad platform
Mobile ad firm's mMedia solution offers clients advanced tools to manage their campaigns. Millennial Media's mMedia platform was initially rolled out for beta tests at the start of January and now it has received a full release.
Millennial Media launches self-serve solution
A new offering from Millennial Media should give app developers and businesses in the mobile space a new way to create an engaging mobile space. Called mMedia the platform allows mobile businesses to quickly create and launch mobile opportunities and then manage everything from a single dashboard.
Millennial Media Wows Mobile Marketing Community with mMedia Launch
On Tuesday, Millennial Media rolled out the red carpet for its new self-service mobile advertising solution mMedia.
Android Surges On Millennial Network, Apple Top Manufacturer
Full-year data released by mobile ad network Millennial Media underscores how dramatically Android expanded in 2011 – at the expense of Apple’s iOS platform.
Smartphone Share of Device Impressions Up 24% in ‘11
Smartphones accounted for 68% of all connected device impressions on the Millennial Media mobile network in 2011, according to [download page] the 2011 Year in Review Millennial Media Mobile Mix. This represents 24% growth from 55% in 2010, and was mainly due to a decline in the share of impressions held by feature phones, from 31% in 2010 to 17% in 2011. Other connected devices represented 15% of the connected device mix, up from 14% a year earlier.