In The News
With Tablets And iPods Added, Apple Takes 3 Of Top 4 Mobile Device Spots Ranked By Ad Impressions, Says Millennial
Mobile ad platform Millennial Media has released their latest Mobile Mix report, covering Q2 2013, and the company is changing how things work this time around by changing its “Top 20 Phones” list to a “Top 20 Devices,” and adding tablets into the mix along with smartphones and feature phones. This resulted in Apple going from occupying just a single spot at the top of the chart, to taking three of the top four places, thanks to the presence of the iPod touch and iPad in addition to the iPhone.
The wait is over. With the Ravens and Broncos kicking things off last night, the 2013 NFL season is officially upon us. This huge event was not only the beginning of a five-month journey for players and fans, but it also marks the beginning of “game time” for advertisers who look to America’s new national pastime to drive business.
The conversation around mobile advertising has shifted from “should I advertise on mobile?,” to “how do I make the most out of mobile?”, and advertisers are looking for advantages that will let them get ahead of the competition. When we get this question at Millennial Media, we tell our partners that the most effective mobile campaigns are those that are not simply repurposed from online, but have uniquely mobile approaches.
Here’s a crazy fact for Monday morning: The amount of time spent in retail content on smartphones has grown 385% since 2010 and combined, more time is now spent on smartphones and tablets than desktop.
National retailers have invested more in mobile (smartphone and tablet) advertising than any other type of retailer, accounting for 34 per cent of total retailer mobile spend in Q1, according to Millennial Media and comScore’s latest Mobile Intel Series.
Mobile advertising firm Millennial Media has teamed with Latin American counterpart Adsmovil for a mutually beneficial partnership that will expand its reach across the market.
Consumer time on retail websites occurs on mobile more often than desktop computers, according to new research from comScore and Millennial Media, called “Mobile Insights for Retail Brands.”
Millennial Media has entered into a partnership with Latin American mobile ad network Adsmovil to help expand its presence in the region. Under their agreement, Adsmovil -- part of the Cisneros Group -- will offer Millennial mobile ad inventory and ad solutions across South America, Central America, and Mexico.
Millennial Media provides a mobile advertising platform that competes with Apple Inc.'s iAd and Google Inc.'s AdMob. Mollie Spilman joined Millennial Media nine months ago as exec VP-global sales and marketing, a new position at the company. She came from Yahoo, where she served as CMO for three months before the company's management shakeup last summer. Last month, BtoB sibling publication Advertising Age named Spilman to its list of 25 “Women to Watch” in 2013. -
Robert Woolfrey, Managing Director, South East Asia, Millennial Media has spent eight years in the mobile business, six of which have been dedicated to mobile advertising. “Of which, the last two and a half years have seen straight up growth for the business,” states Woolfrey in a chat with DMA’s Noor Fathima Warsia.