In The News
Article by Paul Palmieri, co-founder and CEO of Millennial Media and global vice chair of Mobile Marketing Association.
Millennial Media’s top exec at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.
Apple tops Millennial Media ad impressions ahead of iPhone 5 launch Read more: Apple tops Millennial Media ad impressions ahead of iPhone 5 launch
Apple (NASDAQ:AAPL) generated 31 percent of all mobile ad impressions across the Millennial Media network during the second quarter of 2012, more than any other manufacturer.
Smartphones make up the overwhelming majority of mobile ad impressions, showing the opportunities available to marketers to target a smaller screen, according to a new study from Millennial Media.
Millennial Media sent out its quarterly Mobile Mix report for the second quarter of 2012 today, and the number tells a story of rising fortunes for Samsung in smartphones, and of continued success for Apple, with a potential explosion on the horizon for the iPhone-maker when the next version makes its debut.
One-on-one interview with Marcus Startzel, GM/North America of Millennial Media, which recently published a Mobile Intel Series report that took a look at what entertainment marketers are doing, and how they're performing, in mobile advertising.
People are using smartphones to access entertainment content at an even greater rate than they're buying those mobile devices. From 2010 to 2011, entertainment consumption on mobile devices grew 82%, while the number of people who owned smartphones during that period only increased by 55%, according to a new Millennial Media and comScore study.
Mobile entertainment is a great way to reach Hispanic and African-American consumers, according to a new study by Millennial Media, which also found an 82 percent total increase in the amount of entertainment content accessed via mobile devices. That 82 percent increase was from December 2010 to December 2011, according to Millennial's Mobile Intel Series: Entertainment, released today.
Entertainment businesses have been at the forefront of advertising in emerging media. Mobile is no exception. A new report by Millennial Media focused on entertainment-related mobile advertising underscores the prominent role of m-commerce in the category.
A study by Millennial Media and comScore reveals that mobile users' entertainment consumption increased 82 percent from 2010 to 2011, outpacing a 55 percent increase in smartphones. Good news for studios, marketers and advertisers alike: Although people might be cutting the cable cord at home, they're taking in more content than ever on their mobile devices.