In The News
The overwhelming majority of Super Bowl social media updates came in via mobile and that’s where Millennial Media comes in. They’ve put together an infographic showing the pattern of conversation throughout the event.
Games continue to drive more impressions across Millennial Media's (NYSE:MM) U.S. mobile advertising network than any other application category, with gameplay on devices running Google's (NASDAQ:GOOG) Android generating more than twice as many impressions as Apple's (NASDAQ:AAPL) iOS.
Millennial Media: Android platform accounts for 64% of games impressions, 12 percent higher than the ad network’s platform average for Android
Millennial Media’s latest Mobile Mix report found that smartphones as well as Android’s operating system, in particular, saw the majority of impressions for game apps on the ad network’s platform.
Millennial Media has launched its Mobile Audience Solutions (MAS) offering in the UK, following its launch in the US 18 months ago.Millennial CEO, co-founder and president, Paul Palmieri, unveiled the solution to the press this morning at an event which is ongoing, with an agency launch to follow this afternoon.
One of the coolest things about modern technology is the speed with which things happen. And when things happen in large numbers, we can see a spike in activity right away and from there, make certain assumptions.
With Christmas just around the corner – bringing with it an inevitable huge spike in device activations and app store traffic – ad giant Millennial Media has put out a call to arms for developers.
A new look back at mobile trends for 2012 from Millennial Media shows some significant gains for Samsung in particular, which has usurped the beleaguered HTC in terms of overall share of Android devices accessing apps using Millennial’s mobile ad platform.
Samsung has seen unprecedented growth in the mobile market. Not only has the company dominated the Android operating system, in the past year it also became the number one smartphone and overall mobile vendor in the world.
Automotive was the fastest-growing ad category on the Millennial Media ad network in the third quarter, with spending up nearly sixfold. That finding echoes data just released by Nielsen showing that auto saw the biggest ad-spending gains overall in the quarter.
I know that mobile is the hottest trend in advertising, but I’m still bowled over by the growth numbers in the latest Millennial Media SMART report.