In The News
Baltimore—Mobile advertising company Millennial Media has agreed to acquire mobile-media buying and targeting company Metaresolver.
Millennial Media today released its 2012 year in review Mobile Mix Report, which showed Apple and Samsung remaining the top device manufacturers on its platform.
Tablets Take Off In 2012 According To Millennial, With Kindle Fire And iPad Mini Seeing Rapid Growth
In a new report from mobile ad platform Millennial Media, the company compiles its data on mobile device share across its network for all of 2012, revealing that tablets in particular accounted for a rising percentage of impressions, with Android devices stepping up their game considerably. The Kindle Fire and Samsung tablets were the big share winners, helping Android slates grab a considerable 41 percent of the tablet mix, compared to 58 percent for Apple.
The National Geographic Channel is leveraging tablets to drive TV viewership for a new documentary about President Lincoln. The campaign was developed in partnership with National Geographic Channel’s agency mediahub/Mullen and Millennial Media.
This Sunday marks the world premiere of the National Geographic Channel’s first original factual drama, “Killing Lincoln,” which is based on Bill O’Reilly’s best-selling book of the same name. To help raise awareness ahead of the film’s debut, mediahub/Mullen and Millennial Media have teamed with the National Geographic Channel.
To help promote the premiere of its first original docudrama, "Killing Lincoln," the National Geographic Channel is turning to tablets. The network will run a one-day promotion on Sunday -- the same day the film airs -- geared exclusively to tablet users on home Wi-Fi networks.
Smartphones were the must-have devices for consumers watching the recent Super Bowl XLVII game, according to a new report from Millennial Media. Millennial’s “Mobile Bowl” report looks at how mobile traffic was split up on Feb. 3.
The overwhelming majority of Super Bowl social media updates came in via mobile and that’s where Millennial Media comes in. They’ve put together an infographic showing the pattern of conversation throughout the event.
Games continue to drive more impressions across Millennial Media's (NYSE:MM) U.S. mobile advertising network than any other application category, with gameplay on devices running Google's (NASDAQ:GOOG) Android generating more than twice as many impressions as Apple's (NASDAQ:AAPL) iOS.
Millennial Media: Android platform accounts for 64% of games impressions, 12 percent higher than the ad network’s platform average for Android
Millennial Media’s latest Mobile Mix report found that smartphones as well as Android’s operating system, in particular, saw the majority of impressions for game apps on the ad network’s platform.