In The News
Packaged-goods marketers may not have been the fastest adopters of mobile advertising, but they're catching up, according to a new study by Millennial Media and comScore, which found CPG advertisers more than tripled spending on mobile last year.
Robert Woolfrey, Millennial Media’s Managing Director for Southeast Asia, reported this week that his thriving mobile advertising network has secured top honors for performance excellence. And he has two Mob-Ex Awards to show for it.
Millennial Media has published some interesting new data gleaned from its platform dating back to last month in Austin, Texas during the 10-day SXSW entertainment, tech, and music festival.
Finance brands were the fastest growing in terms of mobile spend in Asia Pacific, with an average monthly growth of 108% in 2012, according to a report by Millennial Media.
Advertisers from verticals such as government services, retail and restaurants are pouring money into mobile advertising, according to a new report from Millennial Media.
Record election-year spending proved a boon to virtually all media last year, including mobile. Buoyed by campaign ad dollars, government services was the fastest-growing ad category on the Millennial Media mobile ad network, up 860%.
Back in November, Millennial Media said 61 per cent of retailers and restaurants add location-based tech to their campaigns, while the industry was the third largest spender on its service in H1 2012.
Now that Chinese New Year is over, e27 looks to an infographic published by Millennial Media detailing the spikes in traffic during the festive season for Hong Kong, Malaysia and Singapore.
As tablet adoption surges, so too are the opportunities for mobile advertising on tablets. This week, leading independent mobile ad network Millennial Media revealed some interesting insights about tablet impressions.
Apple might lead as the device manufacturer globally but Samsung dominated Asia Pacific with an impression share of 32 percent, according to Millennial Media’s latest mobile ad trends report for 2012.