In The News
Consumer goods advertisers primarily use mobile advertising for brand awareness rather than driving site traffic or increased footfall in-store, according to new research from Millennial Media.
The consumer packaged goods vertical continues to make a big impact in the mobile space, growing 245 percent year-over-year from 2011 to 2012, according to new research from Millennial Media.
Mobile ad network Millennial Media has announced the release of its new SDK for iOS and Android, which features a number of new features and improvements to make it easier for developers to monetise through advertising.
On Wednesday, Millennial Media released a major update to its SDK for both Android and iOS.
Packaged-goods marketers may not have been the fastest adopters of mobile advertising, but they're catching up, according to a new study by Millennial Media and comScore, which found CPG advertisers more than tripled spending on mobile last year.
Robert Woolfrey, Millennial Media’s Managing Director for Southeast Asia, reported this week that his thriving mobile advertising network has secured top honors for performance excellence. And he has two Mob-Ex Awards to show for it.
Millennial Media has published some interesting new data gleaned from its platform dating back to last month in Austin, Texas during the 10-day SXSW entertainment, tech, and music festival.
Finance brands were the fastest growing in terms of mobile spend in Asia Pacific, with an average monthly growth of 108% in 2012, according to a report by Millennial Media.
Advertisers from verticals such as government services, retail and restaurants are pouring money into mobile advertising, according to a new report from Millennial Media.
Record election-year spending proved a boon to virtually all media last year, including mobile. Buoyed by campaign ad dollars, government services was the fastest-growing ad category on the Millennial Media mobile ad network, up 860%.