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Mobile advertising spending among financial services companies grew 314% on the Millennial Media mobile ad platform in 2011, to become the ad network's most prolific advertising sector.
In its third Mobile Intel Series vertical report — one that a representative of the company described as being one of the most in-depth reports they’ve ever released, and which dropped earlier this week — mobile advertising platform Millennial Media dug into the finance industry’s relationship to mobile advertising in 2011.
Money Follows Money: The Exploding Finance Category Signals More to Come Read more: http://www.mediapost.com/publications/article/174355/money-follows-money-the-exploding-finance-categor.html#ixzz22n5xMlWF
According to a new piece in its Mobile Intel series of reports, Millennial Media says that the finance category grew exponentially throughout last year to end up being the top vertical worldwide in 2011 on its ad network. With a growth of 300% in spending throughout the year, the category raced past perennial leaders like retail and restaurants and entertainment.
According to Millennial Media, from 2010 to 2011, mobile ad spending in the finance vertical grew by 314 percent worldwide. Banks and credit cards, along with electronic payments, stock trading and insurance services, became the top global brand advertising vertical on the Millennial Media platform in the fourth quarter of 2011, moving ahead of the Retail and Restaurants, Entertainment, Telecom and Automotive.
A new case study made a splash on Millennial Media’s website Wednesday, as the success of a recent campaign with developer ngmoco is coming to light. The campaign in question was designed to promote ngmoco’s Blackjack app and drive Android App Downloads.
Check out this special report from Millennial Media and the IAB, taking a deep dive into mobile and the NCAA Tournament. All trends and insights are based on platform data from Millennial Media and a consumer survey commissioned from Harris Interactive.
Millennial Media’s freshly published April SMART Report has taken an interesting turn. This month, the new report delves into the mobile activity around NCAA March Madness. To provide the most insight and in-depth analysis, Millennial Media partnered with the IAB and discovered some fascinating details.
To marketers, mobile is a channel for their promotions and branding messages. But no consumers ever pick up their smartphones and go looking for ads; they’re hunting for content, and the marketing trick is to wrap the message around that content.
March Madness is over, but new data from Millennial Media and the Interactive Advertising Bureau shows just how much of a cross-platform phenomenon the NCAA tournament has become.
Different product categories are finding unique ways to make mobile work for their industry. Travel marketers need to learn that mobile is extremely versatile as an advertising channel, and there are multiple ways to approach the space.