In The News
Mobile advertising platform Millennial Media has announced today availability for a new advertising SDK for Windows Phone developers. Windows Phone recently smashed the 100,000 published apps mark, so we're likely to see more advertising services offer up tools for developers to take advantage of and earn a few quid.
Directly pitching it as a vote of confidence in the platform, ad network Millennial Media has updated its SDK for the OS to take advantage of what it claims is a growing opportunity. The updated kit will add in ability to integrate forms of rich media into their ads, such as interactive video.
Gameloft has stressed the importance of establishing a base in the Southeast Asian mobile market, claiming the sheer diversity of the games in the mobile market means a physical presence is key.
Tablet use is on the rise and use of phone/tablet combos, or "phablets," is set to explode, say two new reports. Millennial Media explored global trends in all mobile devices and spills the goods on the top tablets for the first quarter of 2012.
Millennial Media released a special Q1 edition of its Mobile Mix report, which not only includes data on the top mobile devices, manufacturers and operating systems, but also a new section on global tablet trends.
Tablets pushing the 'non smartphone' factor up from 15 per cent in the last quarter. Millennial Media's Q1 Mobile Mix report might have to be renamed, unless you count tablets as mobiles. Whatever the semantics, these devices are an increasingly significant factor in the advertising mix.
The iPad may be the dominant tablet brand, but Android-based rivals are registering on radar as mobile ad vehicles in their own right. New findings from Millennial Media show a trio of tablets made its ranking of top 20 mobile devices by mobile ad impressions for the first time in the first quarter.
Mobile advertising company Millennial Media has released its quarterly ad impression report, and the results show that Apple continues to remain the single-biggest brand, and most popular phone maker, on the Millennial ad network — with the rest of the list largely dominated by Android.
Mobile advertising spending among financial services companies grew 314% on the Millennial Media mobile ad platform in 2011, to become the ad network's most prolific advertising sector.
In its third Mobile Intel Series vertical report — one that a representative of the company described as being one of the most in-depth reports they’ve ever released, and which dropped earlier this week — mobile advertising platform Millennial Media dug into the finance industry’s relationship to mobile advertising in 2011.