In The News
Robert Woolfrey, Managing Director, South East Asia, Millennial Media has spent eight years in the mobile business, six of which have been dedicated to mobile advertising. “Of which, the last two and a half years have seen straight up growth for the business,” states Woolfrey in a chat with DMA’s Noor Fathima Warsia.
The restaurants vertical was the fourth largest vertical in terms of advertiser spending in Asia Pacific, according to the Millennial Media Q1 SMART Report.
Millennial Media has formed a partnership with Mullen’s Mediahub unit that will give the agency early access to new ad technologies and formats from Millennial that will provide feedback to the ad network on new product development.
Mobile ad spend from the Sports vertical rose 600 per cent year-on-year on Millennial's platform, according to its SMART report for Q1, 2013.
Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media in its latest SMART report.
What time is it? It’s S.M.A.R.T report time! Today we have a special edition for all you hungry folks who skipped lunch so you could go home early on a Friday.
Millennial Media is stepping up its video ad offerings with the launch of a new set of ad units combining video and rich media that will run within smartphone and tablet apps. The nine new ad formats can be customized with different interactive and social features and will automatically display in landscape or portrait mode according to the orientation of the screen.
With video ads emerging as the most effective and engaging ad units available in the entire mobile ad ecosystem today, it comes as no surprise that one of the top mobile ad companies in the world is working overtime to expand its video ad proficiency and capabilities.
Apple has long been a frontrunner in the global mobile device industry, but this year, the company may need to bring its focus to Asia Pacific, as Samsung closes in on this highly competitive, technology-hungry marketplace.
While Google Inc.’s Android dominates among mobile operating systems for number of total users, Apple Inc.’s iPhone and iPad are by far the top smartphone and tablet devices for processing the most ad impressions, according to Millennial Media’s Mobile Mix Q1 2013 report.