In The News
What time is it? It’s S.M.A.R.T report time! Today we have a special edition for all you hungry folks who skipped lunch so you could go home early on a Friday.
Millennial Media is stepping up its video ad offerings with the launch of a new set of ad units combining video and rich media that will run within smartphone and tablet apps. The nine new ad formats can be customized with different interactive and social features and will automatically display in landscape or portrait mode according to the orientation of the screen.
With video ads emerging as the most effective and engaging ad units available in the entire mobile ad ecosystem today, it comes as no surprise that one of the top mobile ad companies in the world is working overtime to expand its video ad proficiency and capabilities.
Apple has long been a frontrunner in the global mobile device industry, but this year, the company may need to bring its focus to Asia Pacific, as Samsung closes in on this highly competitive, technology-hungry marketplace.
While Google Inc.’s Android dominates among mobile operating systems for number of total users, Apple Inc.’s iPhone and iPad are by far the top smartphone and tablet devices for processing the most ad impressions, according to Millennial Media’s Mobile Mix Q1 2013 report.
If the first quarter of 2013 was any indication, consumers are experimenting with a wide range of devices and platforms, according to a recent report from Millennial Media. The company's Mobile Device Index is based on Millennial Media's platform and ad campaign data.
For the first quarter, Android won 52 percent of all impressions (the number of times a mobile ad is displayed), up from 49 percent in the year-ago quarter.
Devices running Google's (NASDAQ:GOOG) Android generated 52 percent of all mobile advertising impressions across the Millennial Media (NYSE:MM) network during the first quarter of 2013, jumping from 49 percent in the year-ago quarter.
Millennial Media Inc. has opened an office in Japan, where it looks to capture a bigger piece of Asia’s fast-growing mobile advertising market.
Mobile ad network Millennial Media on Monday announced expanding operations to Japan with the opening of a new office in Tokyo. Heading the office is John Greiner, previously president of MonkeyPaw Games, who has 18 years experience in the Japanese market.