In The News
Buick to raise awareness of scholarship program via Verizon iPhone ads
General Motors Co.-owned Buick is relying on mobile advertising via Apple’s iPhone for Verizon Wireless to generate buzz around its Buick Achievers Scholarship Program. Buick partnered with....
Tablets and connected devices are pervasive at Mobile World Congress 2011
Tens of thousands of mobile industry members converged on Fira de Barcelona on Valentine’s Day for the first day of the 2011 Mobile World Congress. The sea of navy-suited mobile executives, entrepreneurs....
Buick Partners with Millennial Media to Increase Awareness of New GM Foundation Funded Scholarship Program
Buick has launched a five-week awareness initiative in conjunction with Verizon’s launch of the Apple iPhone to generate nationwide knowledge of the newly announced Buick Achievers Scholarship Program, with mobile ad partner Baltimore-based Millennial Media. The partnership was launched....
Many brands will launch mobile advertising campaigns this year
Results from a new survey conducted by the Association of National Advertisers with the Mobile Marketing Association revealed that a vast majority of brands will undertake mobile advertising campaigns in....
Why the Auto Industry Should Focus on Mobile Advertising
People buy automobiles after doing research for a considerable amount of time. Time being at a premium these days, they often use the net on their mobile phones to search for information. Advertising by auto companies....
A $170K Budget and Other Tips for Mobile Marketing Success
Eighty-eight percent of client-side marketers surveyed by the Association of National Advertisers and the Mobile Marketing Association. In addition, three-quarters of those marketers said they'll increase their spending (by an average of 59%) in the coming year, 62% said they had....
OnMedia 2011: Mobile, Video, Targeting Changing Media and Advertising
At last night's opening of the OnMedia conference at the Paley Center, a number of media startup CEOs gave their opinion of where media, in particular online media, is going and what it needs to do to get a larger share of advertising dollars....
Mobile Advertising Verticals Post Triple-Digit Growth For Q4, According To Millennial Media
Millennial Media today released its monthly S.M.A.R.T report for December with an emphasis on the massive growth being seen in mobile advertising verticals, many of which showing triple-digit growth....
Auto brands heavily investing in mobile Web: study
A study by Millennial Media finds that automotive brands are heavily investing in bolstering their mobile Web presence. Mobile Web sites and applications created by automotive brands are content rich and enable....
Verticals Dominate Mobile Ad Campaigns, Where Location and Social Media Rule
Mobile verticals are really starting to take off, as app downloads soar and mobile platforms offer increasingly integrated ways to access and manage these pieces of mobile software. The December 2010 SMART report from Millennial Media captures this growth as far as mobile advertising is concerned....