In The News
10 Things You Need To Know This Morning
Mobile ad company Millennial Media says revenue from Android ads beat revenue from iPhone ads...
Six mistakes to avoid in mobile advertising this holiday season
Brand advertisers will be increasingly focused on running mobile ads to engage and communicate with holiday shoppers this year...
Android, iPad ads getting more clicks
Ad requests and impressions for mobile ad network Millennial Media show a surge for Android devices and the iPad...
Mobile Campaigns Drive Traffic to Advertiser Sites
Almost half of mobile advertising campaigns drove traffic to their website in July 2010, according to the latest S.M.A.R.T. report from Millennial Media...
Mobile Coupons Popular With Consumers
We noticed that coupons feature prominently in Millennial Media's new July report. This latest report shows that 28% of Millennial Media's survey respondents requested wanting to find mobile coupons on their own using an App...
Mobile coupons key for optimizing sales this holiday season: study
A whopping 82 percent of shoppers use their mobile phone while in the store, echoing the immediate need for marketers to develop a mobile presence for the 2010 holiday buying season...
Mobile ads are good starting point for nonprofits engaging donors
Nonprofits might be tempted to apply the same rules to mobile ad campaigns that apply to online, but they should think twice before doing that, according to panelists at the DMA's Nonprofits Mobile Day...
Mobile ads effective influencers of holiday gift-purchasing decisions
When targeting, media placement and creative are done right, mobile marketers can make a significant impact on purchase and consideration during the holidays...
Millennial Media shows Md. can excel at digital innovation
Harbor Hospital just took a step toward solving the old problem of wasting advertising dollars on people unlikely to respond. Wanting to promote its emergency department to neighbors and employees of nearby businesses, the Baltimore hospital launched an ad campaign on "smart," Internet-connected phones...
iPhone Tops In Smartphone Ads
Apple's iPhone with its iOS platform pulled 55 percent of the smartphone ad requests for the month of July, according to Millennial Media's Mobile Mix report...