In The News
We expect retail advertising to come on strong in the fourth quarter, but according to the new Millennial Media S.M.A.R.T. report, retailers are already swinging for the fences. In Q2 of 2013, retail mobile advertising on Millennial Media’s platform grew 413% year-over-year.
We spend more time on phones, so advertisers spend more money there to find us. It’s a simple proposition if an unsexy one, and it’s why giants like Google, Facebook and Twitter have moved aggressively to beef up their mobile advertising moneymakers in recent months. That means smaller firms and their mobile tech are getting gobbled up and the remaining players have started banding together. One such union is the newly announced strategic partnership between Millennial Media MM, a public company that helps advertising buyers with inventory and data for mobile devices, and AppNexus, an ad tech platform that’s been moving into the mobile space.
The mobile ad tech space is on fire this summer as power and reach is consolidated among fewer, large-scale players. Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals.
Millennial Media, one of the larger mobile ad companies, has joined with AppNexus to create a formidable joint venture it is calling the Millennial Media Exchange.
Four tablets and non-phone connected devices ranked as the top 10 devices on Millennial Media’s platform during the second quarter, showing how marketers are increasingly interested in advertising across various devices.
Apple's iPhone, iPad, and iPod touch are three of the top four mobile devices in use worldwide, accounting for nearly 40 percent of all mobile ad impressions, according to new figures out from Millennial Media.
With Tablets And iPods Added, Apple Takes 3 Of Top 4 Mobile Device Spots Ranked By Ad Impressions, Says Millennial
Mobile ad platform Millennial Media has released their latest Mobile Mix report, covering Q2 2013, and the company is changing how things work this time around by changing its “Top 20 Phones” list to a “Top 20 Devices,” and adding tablets into the mix along with smartphones and feature phones. This resulted in Apple going from occupying just a single spot at the top of the chart, to taking three of the top four places, thanks to the presence of the iPod touch and iPad in addition to the iPhone.
The wait is over. With the Ravens and Broncos kicking things off last night, the 2013 NFL season is officially upon us. This huge event was not only the beginning of a five-month journey for players and fans, but it also marks the beginning of “game time” for advertisers who look to America’s new national pastime to drive business.
The conversation around mobile advertising has shifted from “should I advertise on mobile?,” to “how do I make the most out of mobile?”, and advertisers are looking for advantages that will let them get ahead of the competition. When we get this question at Millennial Media, we tell our partners that the most effective mobile campaigns are those that are not simply repurposed from online, but have uniquely mobile approaches.
Here’s a crazy fact for Monday morning: The amount of time spent in retail content on smartphones has grown 385% since 2010 and combined, more time is now spent on smartphones and tablets than desktop.