In The News
The deal enhances Millennial's credentials as an independent programmatic platform connecting advertisers with mobile supply sources, including app developers and mobile web publishers, and will let it support a range of transaction types including public and private RTB auctions and programmatic-direct deals.
Talent management skills are integral not only for the aspiring HR professional, but also for any CEO willing to lead an organisation effectively. Akankasha Dewan talks to Robert Woolfrey, managing director of Millennial Media APAC, on what HR needs to do to get a seat in the boardroom.
What advertisers love, and what they hate, about mobile devices.
Dmexco – Marketers Discuss Key Takeaways Including Digital Transformation, Automation and Innovation
As a business that was set up for mobile, we’ve watched with great interest how many organizations – from other media owners to tech vendors and also brands – have moved to position themselves as ‘mobile-first’ companies.
Programmatic is becoming a major part of the industry, but some companies and marketers still do not understand fully what it means, something the World Federation of Advertisers (WFA) hopes to change with its recently released guidelines on programmatic ad trading. Speaking from Dmexco, Michael Barrett, CEO of Millennial Media, said that brands, agencies and publishers can all improve their margins and efficiency through programmatic.
"Robert is the classical frontier land man. He arrived in marketing land ahead of the mobile cowboy bandwagons, cleared the grounds and laid the early tracks," said Jeffrey Seah, Southeast Asia CEO of Starcom MediaVest Group. Introducing products and services across areas such as measurement and attribution, cross-screen targeting and programmatic buying, Woolfrey's aim to make Asia Pacific worldwide mobile hub.
New data from Millennial Media’s advertising platform has revealed the latest mobile device manufacturer, operating system and connected device mobile advertising trends for the EMEA region.
New data out from Millennial Media suggests Latin American may be where mobile brands want to focus their efforts over the next couple of years. That because Latin American smartphone ownership is expected to increase at a rate of 29% per year through 2017.
Consumer engagement for Millennial Media's Benjamin Moore campaign was more than double the network’s average for home furnishings.
This year total US media ad spend sees its largest increase in over a decade, according to recent figures from eMarketer. And with more and more brands setting aside significant budget for the handheld medium, mobile will be among the driving forces. We sat down with Millennial Media’s Chief Revenue Officer Frank Weishaupt to clear up some of the myths that have surfaced about mobile video.