In The News
A new infographic from Millennial Media shows that 76% of those attending the four major fashion weeks (New York, Paris, London and Milan) were highly engaged with their mobile phone. Only 14% brought a tablet along and even fewer used a different type of mobile device.
Programmatic advertising – the automation of buying and selling digital advertising inventory generally using real-time bidding (RTB, which we’ll get back to shortly) – is already a multibillion-dollar discipline.
Today, the IAB - along with a group of publishers including AOL, Forbes, Conde Nast, The New York Times and more - released a letter urging advertisers to design in HTML5, a format it said would ensure ad creative renders appropriately across all screens and improves the mobile ad experience.
“We’re at a point in our industry’s evolution where one-trick mobile ad networks can no longer survive,” said Mollie Spilman, EVP, Global Sales & Operations at Millennial Media. "The most successful mobile ad platforms must excel at programmatic, understand audiences and reach them across screens and be able to tie impressions back to the cash register."
Look for more strategy in the app space. That according to new data out from Millennial Media which indicates more app developers will be strategizing for better monetization over the coming year. This as more consumers switch or upgrade into the smartphone and tablet spaces.
ore than three quarters (83 per cent) of app developers were monetizing their apps in 2013, with 73 per cent making their money from advertising, according to Millennial Media’s 2014 State of the Apps report.
Millennial Media and The Interactive Advertising Bureau surveyed more than 2,000 U.S. adults about smartphone usage during this year's Super Bowl, and found that 61% of those planning to watch this year's game owned a smartphone, up from 43% in 2012. Of those smartphone owners who will be watching the game, the survey found that 57% of them intended to use their phones while the game is on.
Michael Barrett, the former CRO of Yahoo and CEO of AdMeld, which was acquired by Google in 2011, has joined Millennial Media as its new CEO. Co-founder and CEO Paul Palmieri will depart and join venture capital firm New Enterprise Associates.
Millennial Media - who recently Toyota with voice-controlled ads - has announced that its founder and CEO, Paul Palmieri has resigned from his position as CEO to work with early stage entrepreneurs. His replacement, Michael Barrett most recently held the position of chief revenue officer at Yahoo, and prior to that CEO of AdMeld.
Proving January is indeed the perfect time to explore mobile fitness, Millennial Media reports traffic to health and wellness apps exploding by 146 per cent between Christmas Day and January 7th.