In The News
With 38 percent impression share on Millennial Media's platform in 2012, Apple iPhone was the most popular mobile phone in Singapore last year. The latest Mobile Mix Report for 2012 - a review of 2012's mobile device trends from Millennial Media indicates Samsung was the leading manufacturer in Singapore with a total of nine phones in the Top 20 mobile phone list.
Apple in 2012 increased its lead over other mobile device manufacturers in terms of mobile ad impressions, leveraging the launch of the iPad mini.
We hear that Baltimore, Maryland-based Millennial Media, mobile ad technology company, has signed a deal to acquire Mertaresolver, San Francisco developer of a media buying platform for mobile advertisers.
Baltimore—Mobile advertising company Millennial Media has agreed to acquire mobile-media buying and targeting company Metaresolver.
Millennial Media today released its 2012 year in review Mobile Mix Report, which showed Apple and Samsung remaining the top device manufacturers on its platform.
Tablets Take Off In 2012 According To Millennial, With Kindle Fire And iPad Mini Seeing Rapid Growth
In a new report from mobile ad platform Millennial Media, the company compiles its data on mobile device share across its network for all of 2012, revealing that tablets in particular accounted for a rising percentage of impressions, with Android devices stepping up their game considerably. The Kindle Fire and Samsung tablets were the big share winners, helping Android slates grab a considerable 41 percent of the tablet mix, compared to 58 percent for Apple.
The National Geographic Channel is leveraging tablets to drive TV viewership for a new documentary about President Lincoln. The campaign was developed in partnership with National Geographic Channel’s agency mediahub/Mullen and Millennial Media.
This Sunday marks the world premiere of the National Geographic Channel’s first original factual drama, “Killing Lincoln,” which is based on Bill O’Reilly’s best-selling book of the same name. To help raise awareness ahead of the film’s debut, mediahub/Mullen and Millennial Media have teamed with the National Geographic Channel.
To help promote the premiere of its first original docudrama, "Killing Lincoln," the National Geographic Channel is turning to tablets. The network will run a one-day promotion on Sunday -- the same day the film airs -- geared exclusively to tablet users on home Wi-Fi networks.
Smartphones were the must-have devices for consumers watching the recent Super Bowl XLVII game, according to a new report from Millennial Media. Millennial’s “Mobile Bowl” report looks at how mobile traffic was split up on Feb. 3.