In The News
Lewis Rothkopf, the senior vice president of global monetization solutions at Millennial Media, moderated a panel discussion on Leveraging Data to Build Better Games and Enhance Monetization at Casual Connect USA 2014. While there, he spoke about that panel, Millennial’s ongoing projects, and the current and possible future trends at the intersection of big data and gaming with Clark Buckner from TechnologyAdvice.com.
Even though cloud-based business intelligence has been around for nearly a decade, a recent trend is driving renewed interest: Companies are generating and storing more data in the cloud.
Presenting key trends in mobile advertising based on actual standalone campaign and platform data from Millennial Media. The Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)™ delivers regular insights on key trends in mobile advertising.
The latest version of Millennial Media’s, Scorecard for Mobile Advertising Reach and Targeting report (S.M.A.R.T.), shows just how fast mobile advertising is growing in certain sectors.
According to comScore and Millennial Media, women ages 25 to 49 are the most prolific multiscreen users. Eight in 10 women access the Web on both their personal computers and mobile devices, while only 9 percent use a personal computer exclusively.
To capitalize on one of the prime jewelry-shopping seasons in 2013, Zales partnered with Millennial Media. The brand ran mobile banner ads designed to drive both in-store and online sales.
Voting for The Drum’s Mobile Top 50, the platform celebrating the most influential individuals in mobile marketing, has now opened. Sponsored by Millennial Media, The Drum Mobile Top 50 will highlight the 50 key players in the mobile industry, ranking individuals in order of their contribution to the world of mobile.
Coconut rum brand Malibu has turned to Millennial Media to create a brand-focused mobile video campaign for its ongoing 'Best Summer Ever Project'.
Pernod Ricard owned Malibu has appointed Havas Media and Millennial Media for its mobile video campaign ‘Best Summer Ever Project’. The brand will use Millennial Media’s data and video technologies to target men and women in the UK aged 18-34, across music and social interests.
We’ve all heard the old saying before, but whilst Rome wasn’t built in a day perhaps that is because the Romans didn’t have the added pressure of an expectant CMO and a sophisticated audience to delight. Last week, we did our best to prove the adage wrong when we built three rich media mobile ad units in a single day, all as part of The Drum Live.