In The News
The conversation around mobile advertising has shifted from “should I advertise on mobile?,” to “how do I make the most out of mobile?”, and advertisers are looking for advantages that will let them get ahead of the competition. When we get this question at Millennial Media, we tell our partners that the most effective mobile campaigns are those that are not simply repurposed from online, but have uniquely mobile approaches.
Here’s a crazy fact for Monday morning: The amount of time spent in retail content on smartphones has grown 385% since 2010 and combined, more time is now spent on smartphones and tablets than desktop.
National retailers have invested more in mobile (smartphone and tablet) advertising than any other type of retailer, accounting for 34 per cent of total retailer mobile spend in Q1, according to Millennial Media and comScore’s latest Mobile Intel Series.
Mobile advertising firm Millennial Media has teamed with Latin American counterpart Adsmovil for a mutually beneficial partnership that will expand its reach across the market.
Consumer time on retail websites occurs on mobile more often than desktop computers, according to new research from comScore and Millennial Media, called “Mobile Insights for Retail Brands.”
Millennial Media has entered into a partnership with Latin American mobile ad network Adsmovil to help expand its presence in the region. Under their agreement, Adsmovil -- part of the Cisneros Group -- will offer Millennial mobile ad inventory and ad solutions across South America, Central America, and Mexico.
Millennial Media provides a mobile advertising platform that competes with Apple Inc.'s iAd and Google Inc.'s AdMob. Mollie Spilman joined Millennial Media nine months ago as exec VP-global sales and marketing, a new position at the company. She came from Yahoo, where she served as CMO for three months before the company's management shakeup last summer. Last month, BtoB sibling publication Advertising Age named Spilman to its list of 25 “Women to Watch” in 2013. -
Robert Woolfrey, Managing Director, South East Asia, Millennial Media has spent eight years in the mobile business, six of which have been dedicated to mobile advertising. “Of which, the last two and a half years have seen straight up growth for the business,” states Woolfrey in a chat with DMA’s Noor Fathima Warsia.
The restaurants vertical was the fourth largest vertical in terms of advertiser spending in Asia Pacific, according to the Millennial Media Q1 SMART Report.
Millennial Media has formed a partnership with Mullen’s Mediahub unit that will give the agency early access to new ad technologies and formats from Millennial that will provide feedback to the ad network on new product development.