In The News
"Robert is the classical frontier land man. He arrived in marketing land ahead of the mobile cowboy bandwagons, cleared the grounds and laid the early tracks," said Jeffrey Seah, Southeast Asia CEO of Starcom MediaVest Group. Introducing products and services across areas such as measurement and attribution, cross-screen targeting and programmatic buying, Woolfrey's aim to make Asia Pacific worldwide mobile hub.
New data from Millennial Media’s advertising platform has revealed the latest mobile device manufacturer, operating system and connected device mobile advertising trends for the EMEA region.
New data out from Millennial Media suggests Latin American may be where mobile brands want to focus their efforts over the next couple of years. That because Latin American smartphone ownership is expected to increase at a rate of 29% per year through 2017.
Consumer engagement for Millennial Media's Benjamin Moore campaign was more than double the network’s average for home furnishings.
This year total US media ad spend sees its largest increase in over a decade, according to recent figures from eMarketer. And with more and more brands setting aside significant budget for the handheld medium, mobile will be among the driving forces. We sat down with Millennial Media’s Chief Revenue Officer Frank Weishaupt to clear up some of the myths that have surfaced about mobile video.
New data released by Millennial Media today indicates why Latin America is lagging, but also how that translates into potential upside for device makers, and ultimately, mobile advertisers.
CPG brands are starting to shell out more on mobile programmatic and the second quarter of 2014 seems to be the burgeoning proof.
Lewis Rothkopf, the senior vice president of global monetization solutions at Millennial Media, moderated a panel discussion on Leveraging Data to Build Better Games and Enhance Monetization at Casual Connect USA 2014. While there, he spoke about that panel, Millennial’s ongoing projects, and the current and possible future trends at the intersection of big data and gaming with Clark Buckner from TechnologyAdvice.com.
Even though cloud-based business intelligence has been around for nearly a decade, a recent trend is driving renewed interest: Companies are generating and storing more data in the cloud.
Presenting key trends in mobile advertising based on actual standalone campaign and platform data from Millennial Media. The Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)™ delivers regular insights on key trends in mobile advertising.