In The News
In January of this year, the total amount of time American adults spent accessing the internet from smartphones matched the amount of time they spent going online from PCs, details Millennial Media in a new report produced with comScore.
Millennial Media just released a new report called “Cross-Screen Consumer Behavior Decoded” which looks at how the average digital user is using the tools he has around him. Overall, 70% of digital users now access the Internet across both mobile and PC. That’s up from 63% in 2013.
Millennial Media has published a report that contains the facts and stats surrounding mobile travel, and how it has progressed. Here are the top 12 things we think you need to know about this booming part of the industry.
Millennial Media's Mobile Intel Series provides insights into the mobile advertising industry and guidance on how best to utilize mobile to reach potential customers. The insights are built from the Millennial Media platform observations and campaign data, coupled with third-party research.
Mobile has broken boundaries and ripped up the rules. It has changed the very way consumers behave and engage with brands. Consequently, marketers should be looking to do the same when it comes to how they approach creative in mobile.
83 per cent of mobile travellers use their smartphones to research hotels – and 67 per cent make a booking. That’s according to a report from Millennial Media, which found that while hotel-related activity is most common on mobile, hotel brands are actually only fifth in terms of investment in the channel, making up 11 per cent of spend on Millennial’s mobile ad platform.
Last Call for Travel Brands Looking to Leverage Mobile: Keep Up with Your Mobile Savvy Shoppers, says Report
An increasingly savvy mobile audience is pushing travel brands to connect with consumers in new ways, but not all are getting the message, reveals data from Millennial Media’s latest Mobile Intel Series: Travel report. Two thirds (67%) of travellers research flights on mobile devices, while 49% purchase flights on these devices as well, and eight in 10 (83%) use smartphones for accessing hotel content.
Jeep wrapped up a mobile, tablet and desktop campaign with Millennial Media and Universal McCann last year that resulted in more than 50 percent of impressions reaching the same consumer across multiple devices.
Jeep has worked with Millennial Media on a cross-screen campaign to promote its Patriot and Compass cars that aimed to test the effectiveness of reaching the same person on multiple devices.
Programmatic buying, one of the industry’s latest buzzwords, brings a whole new set of opportunities for brands to leverage their data to reach consumers in real-time and see real-time results.