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Automotive brands are among the most innovative mobile advertisers when it comes to reaching beyond the standard banner. At the same time, with more connected car experiences rapidly popping up, reaching consumers via mobile inside their cars is one of most exciting new areas of marketing right now.
Millennial Media's Zak Pinkham and Stephen Jenkins exploring four key themes for mobile marketing in 2014: audience targeting, creative capabilities, programmatic, and measurement.
The pharmaceutical industry has done the most to increase mobile ad spending as of Q3 2013, according to data from Millennial Media based on campaigns run on its mobile network. But growth across industries was well over 100% as mobile ad spending overall grew substantially, according to eMarketer estimates.
Several verticals significantly hiked their mobile advertising spending on the Millennial Media network during the third quarter of the year, reports the platform in a new study, with the pharmaceutical vertical leading the pack by virtue of an impressive 744% year-over-year increase in spending. Pharma ranked as the 10th largest advertising vertical on the network during the quarter, as advertisers looked to boost drug brand awareness.
Millennial Media’s freshly-published S.M.A.R.T. report once again features global data from the ad network’s global platform, including key advertiser trends, including top verticals, campaign goals, and post-click actions from Q3 of 2013.
With mobile playing a bigger role in the overall media mix, both in-store experiences and more data-driven types of advertising will propel the next phase of mobile marketing in 2014.
Today is Thanksgiving in the US, and as millions tuck into their turkey dinners, The Drum decided to catch up with those in the industry to ask what they'll be giving thanks for this year.
We have entered the golden era of mobile advertising.
While film studios and entertainment brands are successfully leveraging mobile and social for real-time engagement, these marketers are not building effectively on the campaigns to create a solid mobile strategy.
Through a partnership with mobile ad platform Millennial Media, Pinsight Media+ will display apps from Millennial Media’s advertiser base on the Samsung Galaxy S4, Moto X, HTC One and other mobile devices.