In The News
Coconut rum brand Malibu has turned to Millennial Media to create a brand-focused mobile video campaign for its ongoing 'Best Summer Ever Project'.
Pernod Ricard owned Malibu has appointed Havas Media and Millennial Media for its mobile video campaign ‘Best Summer Ever Project’. The brand will use Millennial Media’s data and video technologies to target men and women in the UK aged 18-34, across music and social interests.
We’ve all heard the old saying before, but whilst Rome wasn’t built in a day perhaps that is because the Romans didn’t have the added pressure of an expectant CMO and a sophisticated audience to delight. Last week, we did our best to prove the adage wrong when we built three rich media mobile ad units in a single day, all as part of The Drum Live.
Myles Presler joined Millennial Media, New York, in a new post, senior vice president for business operations. He had been associate principal at McKinsey & Company.
In this podcast, Kelly Bolen, Director of Developer Marketing for Millennial Media, speaks on what developers can learn and what companies can gain by participating in meetups and events, along with insight from Millennial Media's recent State of the Apps Industry snapshot.
Last month, Millennial unveiled its “Point: Audience Location Advertising” suite, a software offering that promises to connect brands with consumers during “the mindsets, moments, and locations that matter most.” While many companies like to boast about their “do it yourself” and “proprietary” solutions, Millennial opted to produce Point with a key partner: mapping analytics provider Esri.
Customers of the marketing analytics platform Turn will now be able to buy ads and measure their impact through mobile marketing platform Millennial Media.
Enterprise Rent-A-Car worked with Millennial Media to craft a mobile campaign that targeted its desired audience: consumers between 25 and 54, with a median income of $50k, who traveled often.
Millennial Media CEO Michael Barrett talks to Advertising Age about the Company's mobile strengths, the power of its technology, and its growth as the the only independent, large-scale player in the mix.
Even before wearable technology gains widespread popularity, advertising companies are devising ways to deliver marketing messages directly to people who don watches, glasses and headgear that double as computers.