In The News
The latest version of Millennial Media’s, Scorecard for Mobile Advertising Reach and Targeting report (S.M.A.R.T.), shows just how fast mobile advertising is growing in certain sectors.
According to comScore and Millennial Media, women ages 25 to 49 are the most prolific multiscreen users. Eight in 10 women access the Web on both their personal computers and mobile devices, while only 9 percent use a personal computer exclusively.
To capitalize on one of the prime jewelry-shopping seasons in 2013, Zales partnered with Millennial Media. The brand ran mobile banner ads designed to drive both in-store and online sales.
Voting for The Drum’s Mobile Top 50, the platform celebrating the most influential individuals in mobile marketing, has now opened. Sponsored by Millennial Media, The Drum Mobile Top 50 will highlight the 50 key players in the mobile industry, ranking individuals in order of their contribution to the world of mobile.
Coconut rum brand Malibu has turned to Millennial Media to create a brand-focused mobile video campaign for its ongoing 'Best Summer Ever Project'.
Pernod Ricard owned Malibu has appointed Havas Media and Millennial Media for its mobile video campaign ‘Best Summer Ever Project’. The brand will use Millennial Media’s data and video technologies to target men and women in the UK aged 18-34, across music and social interests.
We’ve all heard the old saying before, but whilst Rome wasn’t built in a day perhaps that is because the Romans didn’t have the added pressure of an expectant CMO and a sophisticated audience to delight. Last week, we did our best to prove the adage wrong when we built three rich media mobile ad units in a single day, all as part of The Drum Live.
Myles Presler joined Millennial Media, New York, in a new post, senior vice president for business operations. He had been associate principal at McKinsey & Company.
In this podcast, Kelly Bolen, Director of Developer Marketing for Millennial Media, speaks on what developers can learn and what companies can gain by participating in meetups and events, along with insight from Millennial Media's recent State of the Apps Industry snapshot.
Last month, Millennial unveiled its “Point: Audience Location Advertising” suite, a software offering that promises to connect brands with consumers during “the mindsets, moments, and locations that matter most.” While many companies like to boast about their “do it yourself” and “proprietary” solutions, Millennial opted to produce Point with a key partner: mapping analytics provider Esri.