In The News
#FF FollowFriday: Millennial Media Reveals Mega Mobile Advertising Trends
#FF amplifies the voices that matter most, and profiles Millennial Media, an independent mobile advertising and data company, that has consistently provided the industry with mobile intelligence and actionable insights. How have mobile advertising campaigns, objectives and spending evolved since Millennial Media published its first report in March 2009? We go to the source....
Millennial appoints Qualcomm’s Isaac Babbs as senior VP for business development
Moving on from a two year stint at Qualcomm, Isaac Babbs has just been appointed as senior VP for business development at mobile ad network Millennial Media. Babbs, who has headed up business development at Qualcomm's services labs since October 2009, will now focus on....
Millennial Media hires Isaac Babbs as SVP of business development
Company hopes former Qualcomm and Sorrent exec will be a 'catalyst for growth'. Mobile advertising network Millennial Media has appointed Isaac Babbs as its senior vice president of business development, poaching him from a similar role at Qualcomm, where he....
Millennial Media Snags Qualcomm Veteran To Lead Business Development and its Silicon Valley Office
Millennial Media today announced some executive leadership changes, with the most prominent being the hiring of Isaac Babbs as the company’s new Senior Vice President of Business Development and the head of the company’s new San Francisco offices. Babbs has a long history in the mobile....
Millennial Media Appoints Qualcomm’s Babbs
Mobile advertising company Millennial Media has appointed Isaac Babbs as senior vice president of business development to expand the company’s Silicon Valley presence. Babbs (pictured) joins from Qualcomm, where he was vice president of business development and general manager of Qualcomm Services Labs....
Millennial Names Qualcomm Vet To Head Biz Development
Mobile ad network Millennial Media has hired former Qualcomm executive Isaac Babbs as senior vice president of business development. In his new role, he will anchor the company's growing presence in the Bay Area, where it plans to add 15 to 20 software engineers to its San Francisco office in the coming months...
Video and Travel Apps Drive Mobile Ads
Handy apps that let smart phone users book, manage, and track travel are enticing advertisers to spend, according to a report released last week. Millennial Media's Scorecard for Mobile Advertising Reach and Targeting (SMART) report tracks monthly trends in mobile advertising based on actual campaign and network data from the mobile ad network. While gaming apps....
Apps a great way for travel advertisers to reach consumers away from home: study
Millennial Media’s latest monthly mobile advertising report, focusing on the Travel Ad Vertical, has indicated that 86 percent of travel campaigns gave consumers the option to download an app....
Local marketing campaigns grow 22pc month-to-month: study
Brands are increasingly using mobile as a means of reaching local consumers, with a new report from Millennial Media finding that local marketing grew 22 percent month-to-month. Additionally, advertisers with a campaign goal of increasing foot traffic grew 55 percent in July, according....
More Mobile Campaigns Embracing Video
The appetite for watching video on mobile devices continues to grow. New findings from Rhythm NewMedia out this week show views of full-length TV episodes on smartphones and tablets jumped 200% during the second quarter. The rise of video on mobile devices extends to advertising as well...