Press Releases
Millennial Media Releases Comprehensive Report on Mobile Advertising in the Finance Industry
The Mobile Intel Series: Finance report contains detailed information on the mobile finance audience, how this audience uses mobile, what advertisers are currently doing to reach this audience, and what best practices brands can use to succeed in the space.
Millennial Media Prices Initial Public Offering
Baltimore, Maryland – March 28, 2012 – Millennial Media, Inc. (NYSE: MM) announced today the pricing of its initial public offering of 10.2 million shares of common stock at a price to the public of $13 per share. The shares are expected to begin trading on the New York Stock Exchange under the ticker symbol "MM" on Thursday, March 29, 2012. A total of 9.2 million shares are being offered by Millennial...
Millennial Media Announces Release of Self-Service Solution mMedia
Barcelona, SPAIN and Baltimore, MD—February 28, 2012—Millennial Media, the independent leader in mobile advertising, today announced that mMedia, its newest self-service mobile solution, has emerged from private beta to full release.
Millennial Media Announces New Solution to Drive Engagement Within Branded Apps
Baltimore, MD – January 26, 2012 — Millennial Media, the independent leader in mobile advertising, today announced a new solution for advertisers to drive usage and engagement within their branded apps. The new “App Engagement Program” will allow brands to re-engage users who have previously downloaded their app, and use mobile display ads to drive them back to specific destinations inside the app...
Millennial Media Files Registration Statement for Proposed Initial Public Offering of Common Stock
Baltimore, Maryland – January 5, 2012 – Millennial Media, Inc. announced today that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering of shares of its common stock.
IAB Names Millennial Media CEO Paul Palmieri to Board of Directors
Baltimore, MD–January 4, 2012— Millennial Media, the independent leader in mobile advertising, today announced that Paul Palmieri, President and CEO, Millennial Media, has been named to the IAB Board of Directors. As a member of the board, Palmieri will be an executive voice for the challenges and opportunities in the mobile app economy for the IAB.
VeeV Finds Success with First Mobile Advertising Campaign
Los Angeles, CA–December 19, 2011—VeeV Açaí Spirit, the best-selling açaí superfruit liqueur brand in the ultra-premium spirits category, recently teamed with full-service ad agency, Slingshot, and leading independent mobile ad platform Millennial Media, to run their first mobile advertising campaign. The campaign was a collaborative effort that advertised six different summer-themed VeeV cocktails...
Millennial Media Releases Mobile Creative Tools for Brands and Agencies
Baltimore, MD; London; Singapore—November 18, 2011—Millennial Media, the independent leader in mobile advertising, today announced mmStudio, a suite of mobile advertising tools intended to enable advertisers and agencies to easily deliver compelling mobile ads on Millennial Media’s global mobile platform. Millennial Media is integrated with over 10 rich media vendors, and inside mmStudio, advertisers...
Millennial Media Names Robert Woolfrey Southeast Asia Managing Director
Singapore, and Baltimore, MD—November 8, 2011—Millennial Media, the independent leader in mobile advertising, today announced its expansion into the Asia-Pacific region. Robert Woolfrey joins the company to lead the company’s operations in Southeast Asia, including establishing a presence and aggressively hiring.
Mobile Marketing Association Announces a New Flagship Event Focused on Mobile Marketing for Advertising Week 2012
New York, NY, October 5, 2011 – Today, the Mobile Marketing Association (MMA) announced plans to inaugurate a new, two-day conference and expo created specifically for the mobile marketing industry at Advertising Week 9, 2012. The MMA Mobile Conference and Expo will take place from October 2-3, 2012, and will bring mobile to the forefront of programming during the week. Millennial Media will serve...