Millennial Media Bolsters Programmatic Leadership with Addition of Former Google Executive Marc Theermann
Mobile Industry Veteran to Drive Strategy and Development Efforts Across Technology Platform, Partnerships and International
Baltimore, MD (June 11, 2014) — Millennial Media (NYSE:MM) the leading independent mobile ad platform company, today announced the addition of Marc Theermann as Executive Vice President of Business Strategy. Theermann comes to Millennial Media by way of Google, where he was Head of Mobile Platform Sales, managing the publisher sales organizations for its mobile ad products. Reporting to CEO and President Michael Barrett, Theermann will oversee Millennial Media’s strategy, direction and go-to-market execution for business, corporate and international development and utilize his expertise to accelerate the company’s position with programmatic and native advertising.
“While we already have an excellent foundation in place – especially related to the brand segment, our fast growing exchange business and the company’s valuable mobile data assets – Marc gives us that mix of leadership and ability to grow these areas more quickly for the company,” said Barrett. “I’ve had the fortunate experience of working with him in the past, as he brings a unique set of capabilities to the team and helps us execute against the goals we have recently set out in building the only independent end-to-end mobile ad platform. I’m thrilled to have him on board and be part of my team once again.”
A visionary in the mobile space, Theermann has spent most of his career as a mobile operator and investor. Theermann’s mobile experience began in Boston where he co-founded two prominent wireless companies – YellowPepper and Everypoint. Later, Theermann joined Admeld (now part of Google) where he helped conceptualize the world’s first auction for the real time buying of digital ads. This early innovation in advertising technology led to Google’s acquisition of the company. His responsibilities expanded once inside Google, where he led mobile platform sales and was responsible for the commercialization of Google properties – including DFP Mobile, the DoubleClick Advertising Exchange, and Admob.
“While I’ve had a fantastic time at Google, driving the strategy around the industry’s leading mobile platform combined with the ability to work with Michael ultimately made me join the company,” said Theermann. “The opportunity to accelerate the growth of a company plays to my past experience in helping scale businesses through innovative technologies, like the Millennial Media platform. As we are at another inflection point in mobile – between programmatic, native advertising and brand – Millennial Media is well positioned in those areas and I’m excited to be working with a great team to innovate in these areas.”
Theermann will work out of Millennial Media’s Boston office. He received his BA from Schiller University Heidelberg, his MBA from Northeastern University and MIM from Thunderbird School of Global Management.
About Millennial Media
Millennial Media is the leading independent mobile ad platform company, supporting the world’s top brands and mobile content providers. The company's unique data and technology assets enable its clients to connect with their target audiences as they move across screens, media, and moments. Millennial Media drives meaningful results at scale through a diverse suite of products fueled by innovation and the industry's smartest minds. For more information, visit www.millennialmedia.com.