For the first quarter, Android won 52 percent of all impressions (the number of times a mobile ad is displayed), up from 49 percent in the year-ago quarter.
Industry Veteran John Greiner Named Managing Director of Japan
National Geographic Channel, mediahub/Mullen and Millennial Media Team to Drive Tune-In for World Premiere of “Killing Lincoln”
The one-day promotion is designed to drive consumers to tune in to the documentary, and using Millennial Media’s Mobile Audience Solutions, the campaign will be targeted specifically to audiences using...
TRUSTe and Millennial Media Announce Worldwide Partnership to Deliver Data Privacy Management For Leading Mobile Advertising Platform
Millennial Chooses TRUSTed Mobile Ads to Build Consumer Trust for Mobile Advertising, Support DAA’s Notice and Choice Principles