Website Data Collection
Millennial Media is the sole owner of the information collected on our Websites. The information may consist of both Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (“Non-PII”), and is collected in order to conduct business with current and prospective business clients. We do not sell or rent data collected via our Websites to other parties, but we may provide it to third-parties as necessary to conduct our business operations and for the performance of our Services with our customers. Millennial Media collects this data and uses it to provide requested information to prospective clients, to establish self-service advertiser and publisher accounts, and otherwise as necessary to conduct our business.
Our Websites may contain links to other websites, such as sites providing news coverage of the company, to partner sites for case studies, and to industry association sites of which Millennial Media is a member. Millennial Media is not responsible for the privacy practices of these third-party websites.
Millennial Media is a mobile advertising company. We use our proprietary technology to offer advertising solutions to our clients, which includes working with advertisers to deliver their advertising campaigns across our network of mobile publishers and application (“app”) developers (our “Platform”).
Data Collected On Our Platform
Millennial Media collects data from across its Platform. This data, which may include anonymous identifiers associated with your mobile device, does not identify you personally, and may come from such sources like your mobile web browser, or the apps that you use. We use this Non-PII along with our technology to perform a variety of tasks, such as limiting the number of times a specific advertisement is presented to the same mobile device (frequency capping), providing an advertisement to only certain types of mobile devices, or providing a report to a client on the number of its advertisements that were clicked. We may share this Non-PII with clients, vendors, and other companies that we conduct business with. We may also use some of this data to provide interest-based advertising, as discussed more fully below.
Interest-Based Advertising and Opt Out
Millennial Media works with its clients to provide ads that are likely to be more interesting and more relevant to mobile device users. One way we do this is by using our technology, along with Non-PII related to your mobile device that is gathered across different sources. Examples of this data, which does not identify you personally (Non-PII), may include things like mobile websites you have visited or mobile apps that you use, preferences that you may have provided to your app provider or to Millennial Media (as in a survey), or location information. We refer to this as interest-based advertising. For information regarding available choices for Opting Out of Millennial Media’s use of this data for interest-based advertising across our Platform, click here.
Data Collection On Behalf Of Third-Parties
We may, on behalf of our clients, collect information from end users. This may occur, for example, if someone submits information in response to an ad that we provide on behalf of an advertising client. Such information may consist of PII, non-PII, or both. In such situations, we collect the information and provide it to our client, and it will be subject to such client’s privacy practices.
Millennial Media is very sensitive to the issue of children´s privacy. Millennial Media´s websites, products, and services are not developed for, or directed at, children under the age of 13. If you believe your child has provided Millennial Media with personally identifiable data, or registered at one of Millennial Media´s websites, and you would like to have the data removed, please contact us using the contact info below.
Millennial Media takes steps to protect the security of information that we collect. To that end, we have designed and deployed hardware, software, and networking solutions in an effort to reasonably secure and protect access to our systems and data.
We may need to disclose information, including PII, when in our good-faith judgment we are required to do so by law, or when such action is necessary to comply with a current judicial proceeding, a court order or legal process. We may also transfer all or some of the data discussed in this policy, in connection with a corporate merger, acquisition, sale of assets, bankruptcy, or other corporate change.
Questions and Concerns:
If you have any questions or concerns about our privacy practices, you may contact us:
Millennial Media Inc.
2400 Boston Street, 2nd Floor
The Signature Building
Baltimore, MD 21224
Phone: (410) 522-8705
Fax: (410) 522-1784