FAQs

How can Millennial Media Help Monetize my Inventory?

MYDAS™ technology takes brand mobile ads sold by our Sales Executives, in addition to performance, self-serve ads, and determines, in real-time, the best performing placements within available inventory to maximize publisher revenue.

What size ads do you support?

We support standard mobile ad sizes, as defined by the Mobile Marketing Association (MMA):

• Small banner (120×20)
• Medium banner (168×28)
• Large banner (216×36)
• Extra-large banner (300×50)
• iPhone banner (320×53)
• Text only
• Combo creatives – image and text

What platforms do you support?

Millennial Media supports all mobile advertising platforms, including WAP, Native Applications, Video, SMS and MMS.

Do I need to implement any code?

Generally yes.  However Millennial Media has developed a straightforward Integration Guide to ensure the simplest implementation process.  Contact us to learn more.

How long does it take to get started?

A standard publisher implementation varies anywhere between 3-5 business days, while specific instances may require a more involved approach.   Our goal is to ensure our publishers are up and running as soon as possible.  Contact us to learn more.

What type of reporting do you provide?

MYDAS™ provides real-time reporting on overall impressions, fill-rate, clicks, click-through rate and net payout.

How do I join?

Contact us to learn more.