Insights Research

Mobile Advertising Research

Increase Your Mobile IQ

S.M.A.R.T™ Reports

Insights on key mobile advertising trends for brands & agencies

Mobile Mix™

Analysis of mobile manufacturers, devices, operating systems & connected devices

Mobile Intel Series

Insights into mobile advertising & how best to utilize mobile in specific verticals

Special Reports & Infographics

Themed publications & infographics that explore the mobile advertising landscape

Research

Have questions? We've got answers, and insights, and research data, and... You get the point.

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7.15.15

Back to School

This infographic explores how back to school campaigns performed on our platform.

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6.25.15

Connected Consumers: Gaining Insights Across Screens

The Connected Consumers report takes a closer look at how consumers use multiple devices to access the internet.

Research

6.18.15

What's My Worth? Report 2015

Exploring the value exchange consumers have with advertisers in return for letting them into their most personal environment, their mobile devices.

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6.10.15

The Growing Investment in Mobile Programmatic

This infographic takes a look at the year-over-year changes in the programmatic buying landscape.

Research

6.2.15

Mobile Dads – Why marketers should target them

This infographic looks at mobile dads, their time spent on mobile, the content they access, and what they purchase.

Research

4.1.15

2014 Year-in-Review S.M.A.R.T.™ Report

Year-in-review edition of the S.M.A.R.T.™ report features a year-over-year look at global trends.

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3.2.15

2014 Year-In-Review Mobile Mix™

Year-in-review edition of the Mobile Mix features a year-over-year look at global device trends.

Research

1.22.15

2015 State of the Apps Industry Snapshot

Features insights into developers' plans for monetization, including trends from our 2014 report.

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11.20.14

Finance 2014 S.M.A.R.T.™ Report

An in-depth look at the Finance vertical from an advertiser and mobile consumer perspective.

Research

10.13.14

Millennial Moms – Are We There Yet?

A look at Millennial Moms and how this audience is using mobile to support purchase decisions.

Research

9.22.14

APAC 2014 Mobile Mix™

Features a deep dive into the device rends for the Asia-Pacific region from our platform.

Research

9.9.14

EMEA 2014 Mobile Mix™

Features a deep dive into the device trends for the EMEA region from our platform.

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