Research

As the largest and fastest growing mobile advertising network in the U.S., Millennial Media is able to provide the most comprehensive view of the key data and insights to ensure mobile is a key part of  advertisers’ overall media plan.

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  GET S.M.A.R.T.â„¢

  Every month, Millennial Media reports the data that drives effective mobile ad campaigns. The Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)™ features insight and analysis delivered from campaigns running on Millennial Media’s mobile advertising network.

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  Millennial Media’s Mobile Mixâ„¢

  Every month, Millennial Media’s Mobile Mix™ delivers device intelligence that helps advertisers make informed mobile media planning and campaign decisions.

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  S.M.A.R.T.â„¢ 2009 Year in Review

  Throughout 2009, we produced monthly S.M.A.R.T.â„¢ reports, and each quarter we summarized relevant trends we observed on our network. Given the tremendous growth of the mobile ad industry overall in 2009, we produced an industry-first quick glance, the 2009 Year-in-Review Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)â„¢.

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  Top 10 Mobile Predictions for 2010

  Millennial Media presents Top 10 Mobile Predictions for 2010 a new annual report compiled from: observed consumer behaviors, advertiser and industry data, technology and device trends and campaign analysis pulled from our network. Discover how these key insights from 2009 will lead to an impactful year for mobile in the new year.

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  Buy Mobile

  Millennial Media, the largest and fastest growing mobile advertising network in the U.S., and DM2PRO.com, a knowledge base for digital media and marketing professionals, have joined forces to bring you the State of the Industry: Mobile Advertising, an in-depth report and analysis of the current and predicted trends in mobile advertising