SMART™

U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART)™

Every month, Millennial Media’s SMART™ delivers strategic intelligence that helps advertisers make informed mobile media planning and campaign decisions.

All SMART™ insights are derived from actual Millennial Media campaign and network data. With the largest reach of any mobile ad network in the U.S., Millennial Media is uniquely positioned to collect information and analysis gathered over billions of monthly ad impressions, and provide a comprehensive view of trends and insights that drive mobile advertising growth.

2010 SMART™

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Industry accolades for SMART™

“S.M.A.R.T. is essential material for anyone who wants a quick and concise snapshot on mobile opportunities.  It is required reading for my team.” – Maria Mandel, Senior Partner/Executive Director Digital Innovation/Digital Lab NA, Ogilvy NA Chair Mobile Marketing Association (MMA)

“Data and analytics is what sets mobile apart from other advertising mediums. The S.M.A.R.T. report has been a great resource to the advertising industry to not only educate on the trends and the numbers but also to showcase what’s working and what consumers find compelling.”
- Chetan Sharma, President, Chetan Sharma Consulting

“Over the past year, Millennial Media’s S.M.A.R.T. has consistently provided advertisers and marketers with the information and data they need to understand how to master the mobile medium.  Incorporating research from InsightExpress as well as other sources and internal data, S.M.A.R.T. has become one of the go-to resources for those new to the space as well as industry veterans.” – Joy Liuzzo, Senior Director, Marketing & Mobile Research, Insight Express

“The mobile phone is an essential part of everyday life. At Moxie Interactive we don’t think about ‘target audiences,’ we think about engaging experiences. Whether the consumer is viewing media through an application, browser or social networking experience, advertisers have a great opportunity to reach their consumers in a very impactful environment. It is great to see Millennial Media release this data, which shows that advertisers are achieving results in mobile.” – Joel Lunenfeld, Chief Executive Officer, Moxie Interactive

“Millennial Media has always been the silent giant in the room when it comes to mobile advertising. Others, like AdMob, have been quick to grab headlines by releasing monthly reports that highlight eye-catching trends about the iPhone or Wi-Fi. But today, Millennial stepped into the spotlight and published its own report-and sure enough it has some juicy nuggets of its own about the mobile advertising space.” – Tricia Duryee, mocoNews.net